We run campaigns that grow sales, recruit clinical trial participants, and raise funds for charities.
Monthly retainers from $4,500.
We plan, create, and run campaigns around a clear goal, from making a sale to helping someone find a study or support a cause.
Google, Meta, TikTok, LinkedIn. We build the funnel, the creative, and the testing program — then we report on what actually moved revenue, not impressions.
Daily posting, content production, community. We treat your feed like a product, not a campaign — with a content calendar, in-house production, and edit cycles that don't bottleneck on you.
Retainer + project work. Paid media, social, lifecycle email, and landing pages — one team, one P&L line, one weekly stand-up. Best for operators who'd rather not vendor-manage.
Help people discover relevant studies and take the next step. We build recruitment campaigns and study landing pages that guide interested participants to the study team’s screening process.
Discuss study recruitmentReach new donors and give existing supporters a reason to give again. We create fundraising campaigns and donation pages, then measure which messages bring in donations.
Discuss a fundraising campaignMost agencies are three months old in a trench coat. We've been running paid media and social since the original Facebook ads dashboard. The same senior practitioners run your account — no hand-offs, no offshore teams, no "your account manager will be in touch."
The right campaign depends on what customers need before they buy. Here’s how we approach three different sales journeys.
The first quarter is investment-heavy — audit, strategy, real testing. After that, the engine compounds. Most clients renew month-to-month after Q1.
Two weeks deep in your ads accounts, analytics, creative archive, and funnel. You get a written audit and a 30-day action list — yours to keep, even if we don't move forward.
Weeks 1–2One document. Revenue targets, channel allocation, creative briefs, and the testing cadence we'll run. Approved before a dollar moves.
Week 3Campaigns up, content shipping weekly, testing program running. Slack channel for fast loops. Mondays at 10 — same time, every week.
Week 4 onwardEnd of Q1, we look at what worked, kill what didn't, and rewrite the plan. Then again every 90 days. Boring on purpose.
Ongoing
One ad can show how the product works. Another can answer the objection that keeps someone from buying. We test those ideas separately so we know what to make next.
Talk through your campaignThree tiers. Start where you are; move up when the numbers earn it. We never take a cut of ad spend — your media budget is yours, billed by the platforms.
For early-stage operators running one paid channel or one social channel.
Multi-channel paid + social with creative production and bi-weekly strategy.
Full-service growth team across paid, social, lifecycle, and landing pages.
Need a custom scope? Book a 20-min call — we'll scope it together.
SHAL Media is a small, senior performance marketing team based in the US. We've been doing this since 2008 — long enough to remember when Facebook had a 6% organic reach and Google Ads was called AdWords.
Senior practitioners only — no junior hand-offs, no offshore execution.
Hard cap of 18 active accounts at any time. We turn down work to stay sharp.
You own everything — accounts, creative, data, learnings. We're the operator, not the gatekeeper.
If your question isn't here, the call's free — bring it.
An initial 90 days, then month-to-month with 30 days' notice. We need at least one full quarter to learn the account, ship a real testing program, and produce a result worth keeping.
No. We charge a flat monthly retainer. Your ad spend is yours, billed directly by Google, Meta, TikTok, etc. No incentive to push spend up just to inflate our fee.
First call to first campaign live in roughly 14 days, depending on creative readiness and tracking setup. The audit happens in parallel — you don't wait around.
Senior practitioners. We don't farm out paid media to junior staff or offshore teams. The person who runs your audit is the person running your account in month six.
Crypto, gambling, adult, and anything requiring FDA approval. Plus anything we don't believe in — we're picky about fit on both sides, and we'd rather lose a contract than fake conviction.
After the initial 90 days, yes — month-to-month with 30 days' notice. No annual contracts, no exit fees, no asterisks.
No pitch deck, no SDR. You'll talk to one of the people who'd actually run your account. Bring your worst question.