Generate Good Karma · Performance Marketing Since 2008

Performance marketing for operators who want their next quarter back.

Paid ads, social, and full-service growth — built for SaaS founders, ecommerce brands, and local service operators who need a partner that ships, not a deck factory.

Booking June engagements now Replies within 1 business day 90-day starter commitment
What we do

Three ways to plug us in.

We're not a generalist agency that does "marketing." We run the channels and systems that move revenue this quarter — and have done it for the same handful of industries since 2008.

01

Paid media

Google, Meta, TikTok, LinkedIn. We build the funnel, the creative, and the testing program — then we report on what actually moved revenue, not impressions.

  • Account audits & rebuilds
  • Creative iteration cycles
  • Server-side tracking & CAPI
  • Weekly hypothesis log
See plans
02

Social & content

Daily posting, content production, community. We treat your feed like a product, not a campaign — with a content calendar, in-house production, and edit cycles that don't bottleneck on you.

  • Calendar & pillar strategy
  • Short-form video production
  • Community moderation
  • Monthly performance review
See plans
03

Full-service growth

Retainer + project work. Paid media, social, lifecycle email, and landing pages — one team, one P&L line, one weekly stand-up. Best for operators who'd rather not vendor-manage.

  • Cross-channel strategy
  • Lifecycle & CRM
  • Landing pages & CRO
  • Dedicated growth lead
See plans
By the numbers

Seventeen years of turning ad spend into revenue.

Most agencies are three months old in a trench coat. We've been running paid media and social since the original Facebook ads dashboard. The same senior practitioners run your account — no hand-offs, no offshore teams, no "your account manager will be in touch."

17+ yrs
In market — since 2008
500+
Clients all-time
$50M+
Revenue generated
320%
Avg. client ROI
Recent work

A few accounts we're proud of.

Each engagement here represents 6+ months of work. Numbers are tracked through GA4 + the platform of record — never modeled, never view-through-only.

B2B SaaS 2024 → 2025
CAC down −38%

Northwind SaaS — pipeline rebuild

Rebuilt the LinkedIn + Google funnel from scratch. Replaced lead-gen forms with sales-led conversion paths. Qualified pipeline 2.4× over nine months.

2.4×
Qualified leads
−38%
Blended CAC
DTC Ecom 2023 → 2024
ROAS at 4.7×

Halcyon & Co — skincare scale-up

Took a $30k/mo Meta account to $180k/mo without ROAS collapse. Reorganized creative production around weekly UGC drops; ran 11 concurrent creative tests every two weeks.

Monthly revenue
4.7
Blended ROAS
Local · multi-loc 2024 → 2025
Bookings up 3.1×

Beacon Health — appointment growth

Local services brand with seven locations. Built per-location landing pages, geo-fenced Meta + Google campaigns, and a call-tracking system tied to revenue. Cost per booked appointment cut in half.

3.1×
Booked appointments
−51%
Cost per lead
How we work

A 90-day cadence, then we compound.

The first quarter is investment-heavy — audit, strategy, real testing. After that, the engine compounds. Most clients renew month-to-month after Q1.

01 / Audit

Open the books

Two weeks deep in your ads accounts, analytics, creative archive, and funnel. You get a written audit and a 30-day action list — yours to keep, even if we don't move forward.

Weeks 1–2
02 / Strategy

30 / 60 / 90 plan

One document. Revenue targets, channel allocation, creative briefs, and the testing cadence we'll run. Approved before a dollar moves.

Week 3
03 / Ship

Campaigns live

Campaigns up, content shipping weekly, testing program running. Slack channel for fast loops. Mondays at 10 — same time, every week.

Week 4 onward
04 / Compound

Quarterly resets

End of Q1, we look at what worked, kill what didn't, and rewrite the plan. Then again every 90 days. Boring on purpose.

Ongoing
Client voice

The first agency we've worked with that treated our P&L like theirs. We went from praying about ROAS every Monday to having a real testing program — and the numbers haven't slid back. Three years in and counting.

MR
Maya Rivera
VP Growth, Halcyon & Co · Client since 2023
Plans & pricing

Flat retainers. No spend cuts.

Three tiers. Start where you are; move up when the numbers earn it. We never take a cut of ad spend — your media budget is yours, billed by the platforms.

Starter

For early-stage operators running one paid channel or one social channel.

$4,500 / month
  • 1 channel — paid or social
  • Up to $25K/mo ad spend
  • Weekly reporting Slack
  • Monthly strategy call
  • Creative iteration (light)
Scale

Full-service growth team across paid, social, lifecycle, and landing pages.

$18,500 / month
  • Unlimited channels
  • $100K+ ad spend
  • Dedicated growth lead
  • Weekly strategy + Slack
  • Lifecycle & landing pages

Need a custom scope? Book a 20-min call — we'll scope it together.

Who we are

A senior team. No farm-out.

SHAL Media is a small, senior performance marketing team based in the US. We've been doing this since 2008 — long enough to remember when Facebook had a 6% organic reach and Google Ads was called AdWords.

  • ·

    Senior practitioners only — no junior hand-offs, no offshore execution.

  • ·

    Hard cap of 18 active accounts at any time. We turn down work to stay sharp.

  • ·

    You own everything — accounts, creative, data, learnings. We're the operator, not the gatekeeper.

Questions

Things people ask before the first call.

If your question isn't here, the call's free — bring it.

What's the minimum commitment?+

An initial 90 days, then month-to-month with 30 days' notice. We need at least one full quarter to learn the account, ship a real testing program, and produce a result worth keeping.

Do you take a cut of ad spend?+

No. We charge a flat monthly retainer. Your ad spend is yours, billed directly by Google, Meta, TikTok, etc. No incentive to push spend up just to inflate our fee.

How quickly can you start?+

First call to first campaign live in roughly 14 days, depending on creative readiness and tracking setup. The audit happens in parallel — you don't wait around.

Who actually does the work?+

Senior practitioners. We don't farm out paid media to junior staff or offshore teams. The person who runs your audit is the person running your account in month six.

What industries do you not work with?+

Crypto, gambling, adult, and anything requiring FDA approval. Plus anything we don't believe in — we're picky about fit on both sides, and we'd rather lose a contract than fake conviction.

Can I cancel anytime?+

After the initial 90 days, yes — month-to-month with 30 days' notice. No annual contracts, no exit fees, no asterisks.

Let's talk

See if we're a fit — in 20 minutes.

No pitch deck, no SDR. You'll talk to one of the people who'd actually run your account. Bring your worst question.

Book a 20-min call Or buy a plan directly Replies within 1 business day · No SDR follow-ups