Why a flat retainer instead of % of spend?+
Because % of spend creates a perverse incentive — we'd be paid more to push your spend up, even if returns soften. A flat fee aligns us with your margin, not your media budget.
What happens after the 90-day starter?+
Month-to-month with 30 days' notice. Most clients stay multi-year, but we never lock you in beyond the first quarter.
Can I move between tiers?+
Yes. Upgrade anytime — pro-rated for the current month. Downgrades take effect at the next month's start.
What's included in "ad spend managed"?+
All paid platform spend (Google, Meta, TikTok, LinkedIn, etc.) we're actively managing. If your spend exceeds the tier, we'll either bump you up or invoice the overage at $0.05 per dollar managed — your call.
Do you offer one-off projects?+
Yes — see the add-ons above. Audits, landing pages, tracking rebuilds, lifecycle, and UGC sprints are available standalone.
Is there a discount for annual?+
Quarterly billing saves 10%. We don't push annual contracts — if we're doing the job, you'll renew. If we're not, you shouldn't be locked in.
Can I buy a plan without talking to anyone?+
Yes — Starter and Growth are self-serve via the buttons above. Scale needs a 20-minute scoping call because no two Scale engagements look the same.